work experience

Rakuten Rewards / Senior Copywriter
September 2024 – Present - San Francisco, CA

• Develop bold ideas and creative approaches to tell Rakuten’s story in ways that drive acquisition,

brand education, and creates member loyalty

• Concept and execute campaigns for promotional creative across email, social, site, and video assets

• Prepare and present conceptual ideas that are grounded in strategic insights that are consistent with the brand tone and voice

• Collaborate with creative leads, marketing managers, executives, and stakeholders to bring creative concepts to life

Goodby Silverstein & Partners / Copywriter
May 2019 – September 2024 - San Francisco, CA

• Conceptual development, ideation and execution for a range of clients, including Xfinity, BMW, Blackstone, Genentech, Doritos, Cheetos, Pepsi, Copeland, Idorsia, Sam Adams, Truly, bibigo, Courageous Conversation Global Foundation (CCGF)

• Translate client strategy and goals into fresh, effective campaigns and cross-channel marketing

• Ensure consistency of brand voice and tone, while also targeting specific audiences

• Create and produce creative assets, including TV, radio, print, landing pages, emails and social assets, with attention to detail

• Collaborate with internal teams across departments as well as partner agencies and production partners

• Present work to agency and client leadership and address creative feedback

• Mentor and guide junior creatives through creative ideation and writing

• Contribute to agency culture through co-founding and leading the GS&P Womxn’s Group and creating the GS&P Annual Holiday Fundraiser

RPA Advertising / Copywriting Intern
January 2019 – May 2019 - Santa Monica, CA

• Created and produced social and digital content for Honda, while strengthening brand voice through compelling copy

• Collaborated with creative directors and teams to promote campaigns through social to engage users and drive result

BBDO Los Angeles / Account Executive
September 2017 – January 2019 - Los Angeles, CA

• Integral role in overseeing AT&T ad campaigns during company rebrand for DIRECTV, DIRECTV NOW, and InternetDIRECTV, DIRECTV NOW, and Internet

• Collaborated with creative and strategy teams to sell big ideas and make them happen

• Managed the production of TV, radio, print, and digital content; provide creative POV while ensuring

creative and client visions are achieved

• Produced radio spots from script creation through record, alongside creative directors

• Ensured creative achieved brand and campaign strategy

• Worked with clients and internal teams to keep concepts on par with high creative standards while

maintaining integrity of brand

David & Goliath / Account Coordinator
February 2016 – September 2017 - El Segundo, CA

• Essential part of the team responsible for the 360º California Lottery ad campaigns

• Managed the production of radio, digital, and social content while ensuring client feedback is addressed

within established deadlines

• Handled collaboration with partner agencies to ensure California Lottery’s advertising is consistent with campaign goals